888poker Cancels Suarez Sponsorship Deal

Written By Unknown on Jumat, 27 Juni 2014 | 18.56

Luis Suarez: A Huge Talent But Trouble

Updated: 6:06am UK, Friday 27 June 2014

By Paul Kelso, Sports Correspondent, in Rio de Janeiro

To his countrymen, Luis Suarez is an unambiguous character.

He is the boy from an impoverished quarter of Salto who became a hero; a natural who plays with the ferocious pride and raw spirit that embodies the national self-image.

You do not have to be Uruguayan to admire his luminous talent. Watching him score the goals that eliminated England in Sao Paulo last week it was impossible not to admire the certainty of his play, the single-minded ability not just to try but to deliver.

But it is equally hard to ignore his recidivist, violent streak, and nor should we try.

Uruguay has rushed to his defence this week, but none of the conspiracies or indulgences offered by his countrymen can sweeten Suarez's offences.

Three times on a professional football field he has bitten an opponent. It is conduct we train out of pets and children, assuming that adult humans do not need to be reminded.

Who knows where it comes from. An army of experts have had their say in the last few days, offering explanations ranging from the Freudian to the footballing.

For everyone, save Suarez, the answer is largely irrelevant. What matters for his club and country is what happens next.

For Liverpool it is a pressing question. The club and its fans love Suarez but they have good reason to feel let down.

They backed him ham-fistedly through the Patrice Evra racism storm, and then with far more assurance and self-awareness following his assault on Branislav Ivanovic.

Last season they seemed to get a return on that pastoral care. Suarez was focused and fabulous, his goals fully deserving a clean sweep of player of the year awards from his fellow pros and the journalists his teammates now accuse of conspiring, and supporters groups.

Anfield fully expected to return to the barricades for Suarez this summer, but they anticipated the attack would come from Real Madrid and Barcelona, once more hunting his signature.

Instead, they will welcome back a player who will not be available until November and will attract only negative vibes in the meantime. Restoring trust on both sides will be a major challenge for manager Brendan Rogers.

There is perhaps only one group for whom Suarez's inexplicable conduct is good news.

It is not often that Fifa has been able to scale the moral high-ground in recent times but the swift, decisive judgment against Suarez offered them a chance they were not going to miss.

Fifa president Sepp Blatter resisted repeated invitations from Sky News to offer a word on Suarez's ban but the message of his silence was clear. The World Cup show has been a wow. Presented with a pantomime villain Fifa banished him to the wings.

For once, few will argue it was the right move.


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