The Black Friday spending frenzy helped UK retail sales to grow at their fastest annual pace for 10 years last month.
The Office for National Statistics (ONS) measured a 1.6% rise in sales volumes during November, equating to growth of 6.4% on an annual basis - far better than economists had expected.
The ONS said that while a surge in pre-Christmas Black Friday discounts contributed significantly to the performance - a shopping event that distorted the figures somewhat as it was not covered in last November's figures.
But the body added that many of the Black Friday-named deals fell outside of November and the figures did not include Cyber Monday sales, which fell on 1 December.
The popularity of Black Friday - a US discount shopping import which follows the country's Thanksgiving holiday - has grown in the UK since 2010 with a growing number of chains participating.
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Gallery: Black Friday: Madness In The Shops
Yes, really. Shoppers have wrestled over a television. It has come that, people. "Black Friday" is in full swing in Britain and the stiff upper lip Brits are famous for has well and truly left the building. This photo was taken at an Asda in Wembley, north London
Britain's high streets, shopping centres and websites have been awash with discounts as more retailers than ever embraced US-style promotions, seeking to kickstart trading in the key Christmas period
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