Tesco has withdrawn an inflatable figure labelled "gay best friend" and apologised for selling it.
It comes a day after the retailer removed a Halloween costume called "Psycho Ward" from sale after it sparked widespread criticism.
The product has been withdrawn. Pic: Tesco.com The Tesco website described "The Inflatable g*y Best Friend" as an "amusing gift".
"If SEX in the City and Will & Grace taught us anything, it's that g*y best friends are in this season," the description of the product said.
"We've had the manbag, we've had leg warmers and iPhone fever, now it's time for the new craze.
"Although not much can be said for his own attire, your Inflatable g*y Best Friend is ready to give you fashion advice, tell you if your bum looks big and b**ch about everyone who doesn't wear Jimmy Choo's."
The product remains on sale on the Amazon website.
Gay rights charity Stonewall chief Ben Summerskill said: "We can't imagine why any woman" would buy the item.
Tesco and another retailer, Asda, both faced a backlash on Thursday over the sale of Halloween costumes referring to mental health issues.
Tesco said it was "really sorry for any offence caused" by its "Psycho Ward" offering.
The website description of the costume said: "Dress up as the most thrilling psycho killer character of all time in this Psycho Ward costume, consisting of a bright orange, long-sleeved boiler suit with zip fastener to front, 'Psycho Ward' printed on the chest.
A Tesco spokeswoman said: "We're really sorry for any offence this has caused and we are removing this product from sale."
Asda was also been forced to apologise after it advertised a fancy dress outfit featuring someone covered in blood and brandishing a machete as a "mental patient fancy dress costume".
The retailer also made a £25,000 donation to the mental health charity Mind.
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