Tesco Launches Hudl Tablet Computer

Supermarket giant Tesco has launched its challenge to the iPad and the Kindle with its own tablet computer, the Hudl.

The Android-operated, seven-inch device is priced at £119, a snip compared to its Apple counterpart but on a par with the Google and Kindle offerings.

It has a high-definition widescreen display, nine hours of video battery life, and 16GB of memory, which can be extended to 48GB.

The Hudl goes on sale on September 30

The tablet, which comes in a range of four colours, goes on sale in 1,000 Tesco stores and on the website from September 30.

Its closest competitor on the market is the Kindle Fire, which retails at £99. I also has a seven-inch screen, and nine-hour battery life, but, crucially, has just 8GB of storage.

The iPad mini, with a 7.9-inch screen, starts at £269, but, like the Hudl, has 16GB of memory.

Company chief executive Philip Clarke promised the Hudl was the first stage of its entry into the tablet market, making a thinly veiled jab at the more expensive competitors by saying: "The digital revolution should be for the many, not for the few."

The Hudl has an in-built Tesco launcher button, which allows users to shop, see their Clubcard points, watch movies on Tesco's Blinkbox system, and listen to music.

It also comes with a range of in-built apps, including YouTube and Google Chrome, and users can download new apps on Google Play.

The tablet comes in black, blue, red and purple, has wifi, Bluetooth and a micro HDMI port.

Mr Clarke said: "Being online is an increasingly essential part of family life and whilst tablets are on the rise, usage is still quite limited.

"We feel the time is right for Tesco to help widen tablet ownership and bring the fun, convenience and excitement of tablets to even more customers across the UK."

Tesco said that the Hudl had been designed from scratch taking into account what customers wanted.

The machines have been built by a manufacturing partner based in China, which also manufactures products for Microsoft, HP, Blackberry and Sony.

Microsoft is expected to announce new Surface tablet computers, including a version with a smaller screen to compete with the iPad mini at an event in New York on Monday.

The original Surface launched in October but sales have been slow.

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