The owner of the Premier Inn chain is to launch a compact city version of its hotels, with rooms less than the area of three tennis tables and controlled by an online app.
Whitbread says they will be known as 'hub' and initially be in London from summer 2014 and then Edinburgh.
The company said the new rooms - just 11 square metres in size - offered "good value for money and appeal to customers who value price, location and design over space".
Whitbread says most 'hub' rooms will have windows Prices were expected to be up to 30% cheaper than the current cost of a Premier Inn room in central London.
Features of the new concept room included a desk that folds into a pocket-sprung bed, an en suite bathroom with power shower, free wifi and a 40-inch smart screen TV.
An app can control meal orders and even the temperature of your room Whitbread said 'hub' would be the UK's first hotel with its own app, letting customers control their hotel experience.
It means guests can book and check in online, as well as pre-select room temperature and light settings.
They can also choose which TV or radio channel they want playing in their room when they arrive and stream content from their phone or tablet direct to their TV, the company said.
Meals or drinks can also be ordered via the app.
Patrick Dempsey, managing director of Whitbread Hotels and Restaurants, said: "'Hub' will work in tandem with Premier Inn, appealing to more price sensitive customers seeking quality accommodation in the heart of a city".
Whitbread has secured five sites (around 1,000 rooms) to open in the next three years.
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