Britons have been rushing to book sunshine holidays in the wake of record summer rainfall and prolonged wintry weather, according to Europe's biggest tour operator.
TUI Travel told investors summer bookings were up by 9% in the UK over the six months to March 31 compared to the same period last year.
TUI, whose brands include Thomson, First Choice and Gulliver Travel, said it continued to see "very strong" trading despite a 4% increase in its average summer prices at a time of constrained consumer spending.
It said demand was driven by its online business and direct distribution - with online accounting for 40% of its sales in the UK.
The company said: "This is against a backdrop of uncertainty in the eurozone, highlighting that demand for the annual holiday remains resilient against a weak macro-economic environment."
TUI's strong trading comes amid a turnaround battle at rival Thomas Cook, led by new chief executive Harriet Green, which is resulting in 2,500 job losses among its 15,500-strong UK workforce.
Just under 200 of its high street travel agencies are to close as part of the reforms, but it too has seen recent growth in bookings.
Shares in TUI Travel rose 6% on opening after the company said it expected 7%-10% growth in underlying annual operating profit.
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