Samsung To Increase Smartphone Market Share

Industry forecasters predict more than 875 million smartphones will be sold in 2013 - a rate of more than two million a day.

And the bitter rivalry between technological giants Samsung and Apple is set to intensify in the battle to be the global market leader in telecommunications.

Samsung smartphone sales are tipped to grow 35%, further increasing its lead over Apple.

The South Korean company is forecast to sell 290 million smartphones this year, up from an estimated 215 million in 2012, according to market researcher Strategy Analytics.

Apple's smartphone sales are forecast to reach 180 million this year, up 33% from last year, trailing Samsung's growth.

This will give Samsung a 33% share of the 2013 smartphone market, up from last year's estimated 31%, while Apple's share will rise by 1% to 21%.

According to Strategy Analytics, Apple may respond by launching a smaller and cheaper smartphone - the iPhone Mini.

However, it is not expected to be available before 2014.

"We expect Samsung to slightly extend its lead over Apple this year because of its larger multi-tier product portfolio," Strategy Analytics executive director Neil Mawston said.

Reports suggest Samsung may launch the Galaxy S IV - a new version of its flagship smartphone - in April, and the Galaxy Note III phablet, plus a series of other new smartphones over the course of the year.

"Samsung plays in more segments and this should enable it to capture more volume than Apple (assuming Apple does not launch an 'iPhone Mini' this year)," Mr Mawston added.

The rivals - which dominate the global mobile device market - have been locked in legal disputes around the world over design and technology.

Last month, Apple lost its bid to ban the sale of several Samsung smartphone models in the US.

Shortly afterwards, Samsung announced it was dropping legal action seeking to ban the sale of apple products in Europe.

In August 2012, Apple was awarded $1.05bn (£655m) in damages after jurors found Samsung had illegally copied critical features of the iPhone and iPad.

A further copyright court case involving the companies over newer products is set to come to trial in the US in 2014.

Anda sedang membaca artikel tentang

Samsung To Increase Smartphone Market Share

Dengan url

http://temannyakawanya.blogspot.com/2013/01/samsung-to-increase-smartphone-market.html

TemanKu Kawannya